Ship Products that matter

Stop sprinting and start pitching and betting to shape impactful products.

Shape Up Work that Matters!

A better way to build products

Not another tracking tool with bloated agile processes. Refined at a leading retailer creating breakthrough products.

Target

Shape Your Pitches

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Create Pitches

With Shape Up, instead of focusing on managing a backlog or assigning specific tasks, you're enabling your teams to work on a fully defined opportunity within a fixed time frame. This empowers teams to make decisions based on customers Jobs-to-be-Done and unmet needs rather than managing a bunch of stories resulting in the typical 'franken'-product. Through pitching, betting and a meaningful fixed timebox, teams can focus more on outcomes and less about maximizing completed points. No more shipping a "half-assed" feature that "we'll get to in our next sprint".

Cross Functional Pitching and Betting

Shift product development away from top-down mandates and status, and toward pitching and betting where cross functional shapers - product managers, product designers and product developers collaborate and decide what opportunities to pursue. This invites a diversity of perspectives that creates ownership and accountability. Product managers become less backlog managers and jira jockets and pivot toward a team-based working model. This leads to shaped work that is more cohesive and innovative.

View Pitches Across Teams

Ensure your product organization is focused solely on the most important customer Jobs-to-be-Done and their unmet needs. Eliminate the feature copying and "me too" features. Leaders have visibility into status and progress, there's no more need for status meetings.

Collaborate Across Teams

Share insights, pitches and results across teams.

All Work in One Tool

Simplify your product stack. No need for Jira, Google Docs, Confluence, OKR tool, emails and more.

Hone Your Pitches

Pitches standardize some key questions across teams to help focus on what the work is and is not. Key questions are based on Shape Up and use in Fortune 500 retailer.

Give us a try for 15 days

Start shaping and pitching your best ideas today. Get off the treadmill, stop shipping half-assed features. Start shipping whole-assed features that help your customers make progress.

Start your trial now